Starbucks India faced significant backlash after releasing a commercial that portrayed a father grappling with the challenges of accepting his transgender daughter’s transition, ultimately showing his acceptance by ordering a beverage under her new name

. The ad, shared on Twitter with the message, “Your name is a reflection of your true self, whether it’s Arpit or Arpita. At Starbucks, we celebrate and embrace your individuality, because being genuine is of utmost importance to us. #ItStartsWithYourName,” sparked criticism, especially from conservative groups, accusing the company of promoting a “woke corporate culture.” Political commentator Rukshan Fernando criticized the move, comparing it to the controversial Bud Light campaign, and some users voiced concerns about the erosion of cultural identity, claiming that liberal forces are deliberately undermining cherished traditions and values. The video, meant to celebrate acceptance, instead ignited a heated debate about cultural values and the influence of global corporations in India.